Robert Cox
Robert Cox is a professor of Communication Studies and the Curriculum for the Environment and Ecology, at the University of North Carolina at Chapel Hill. He is the former president of the U.S. Sierra Club and currently serves as its vice-president for Mission/Strategy.
I have been concerned that many of the traditional approaches used in social change communication such as framing, social marketing, messaging, etc, are increasingly inadequate, to address the challenges of campaigns aimed at large-scale and complex transformations of political economies
access_time 1 - 3 min
6 September, 2009
label_outline Civic Action
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