It was rewarding to hear so many positive reactions during the opening and afterwards. As some of you pointed out the ‘crux’ of the matter is ‘sustainability’. What does that mean for our field? In an article published in Gazette (Servaes, 2007 –…

The opening ceremony of the SBS Center Communication for Sustainable Social Change was a great success. Scholars, students and senior administrators crowded the room. The highlight of the event was, of course, food for thought from Prof. Robert Co…

The Center, Communication for Sustainable Social Change, is building upon our 20-year record of distinction at the University of Massachusetts Amherst in training researchers in communication, cultural research, and fieldwork methods. These method…

I have been concerned that many of the traditional approaches used in social change communication such as framing, social marketing, messaging, etc, are increasingly inadequate, to address the challenges of campaigns aimed at large-scale and compl…

Let me start by stating at the outset that our Center does not intend to replace, nor compete with other projects or programs on campus. To the contrary, we hope to being able to work with many if not all who are interested in collaborating with u…