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Efficiency does not solve the problem, says Shell

Bas de Leeuw | 08 June 2025

"The best way to use energy is not to use it" said Gert Jan Kramer, Shell Global Solutions, in the opening session of the Eco-Efficiency Conference.

He outlined three 'hard truths', looking at the future until 2050:

1. surge in energy demand

2. supply will struggle to keep up

3. environmental stresses are increasing: not only climate change, and not only for fossil fuels

His conclusion: efficiency gains will not do the trick. New? No, Jevons' Paradox said so in ... 1862!!