1.0Homepage - Broker Onlinehttps://www.thebrokeronline.euHomepage - Broker Onlinehttps://www.thebrokeronline.euAndy Sumner: After 2015: children, champions and commissions / After 2015 / Blogs - The Brokerrich600338<blockquote class="wp-embedded-content" data-secret="q8jWhaThIJ"><a href="https://www.thebrokeronline.eu/blogs/after-20152/andy-sumner-after-2015-children-champions-and-commissions/">Andy Sumner After 2015 Children Champions And Commissions</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.thebrokeronline.eu/blogs/after-20152/andy-sumner-after-2015-children-champions-and-commissions/embed/#?secret=q8jWhaThIJ" width="600" height="338" title="“Andy Sumner After 2015 Children Champions And Commissions” — Homepage - Broker Online" data-secret="q8jWhaThIJ" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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I finished my blog posting yesterday with a promise to say something about the 'what next?' question. Well, I’m always thinking about a book academics generally can’t stand but I love – that’s Gladwell’s Tipping point (Chip and Dan Heath’s Made to Stick is another good one).In short, how to generate and spread (pro-poor) ‘sticky messages’, or in other words, why do some pro-poor ideas spread and get traction? I like to think about the role of messaging, connectors and strategic opportunism in...